Effects of Active Senior's Appearance Management Behavior on Quality of Life by Mediating Self-esteem

This study mainly aims to analyze how the appearance management behaviors from active seniors affect quality of life by mediating selfesteem. A survey for research was conducted on 396 men and women in their 50s 60s living Seoul metropolitan area, results data analysis using SPSS WIN 23.0 program are as follows. The factors behavior were extracted into three factors: fashion, beauty, body type management. For life, it physical health, mental social health. As a result conducting multiple regression clarify effect self-esteem had statistically significant life: physical, mental, health (p<.001). In brief, played complete role relationship among beauty management, with At same time, became medium between addition, plays partial Through this study, confirmed that is factor increasing seniors. particular, an important them prepare own healthy old ages physically, mentally, socially. Thus, seniors’ should be considered terms marketing service or developing customized products cosmetic industry.